Understanding how many visitors your website gets, where they come from, and how they behave on your site, deeper than SEO
Analyzing user behavior on the website, including how long they stay on the site, which pages they visit, and which links they click.
Monitoring how many visitors are taking specific actions on the website, such as filling out a form, making a purchase, or subscribing to a newsletter.
Tracking the website’s loading speed and performance to identify issues that may cause visitors to leave the site.
Analyzing the performance of individual pages and content types, such as blog posts or product pages, to determine which types of content are resonating with users.
Mobile Optimization: Ensuring that the website is optimized for mobile devices and tracking mobile user behavior.
Audience Segmentation: Segmenting users by demographics, behavior, or other characteristics to understand their needs and preferences better.
Providing reports and insights that can help stakeholders make data-driven decisions about website design, content, and marketing.
A/B Testing: Conducting experiments to test different variations of web pages or content to identify the most effective approaches.
Collecting, measuring, and analyzing data about your website’s performance to improve its effectiveness. Website analytics is essential because it provides insights into how visitors are interacting with your website, which pages are performing well, and where users may be dropping off.
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